SWC Computer Services

Publicist and Internet Marketing Specialist Scott Lorenz has compiled a list of 52 tips on how to promote an iPhone App – tips he garnered from his extensive experience as a public relations professional in promoting all types of products, inventions, books and services. Apple has almost 150,000 iPhone applications available for sale at its App Store and this number will grow exponentially with the growing popularity of the iPhone, iPod and the new iPad.

“The competition is fierce so in order to succeed you must aggressively promote your iPhone app if you want a fighting chance,” says Scott Lorenz President of Westwind Communications Public Relations firm. westwindcos.com

What’s the best way to promote your app? “There is no “best” way,” says Lorenz. “You must employ multiple tactics to crack the success code. Simply relying on word of mouth is not enough. You need to get the attention of the news media. Just look how fast the TigerText app got traction after it was featured by CNN and Time Magazine. Shortly after those news organizations featured it other media outlets jumped on the bandwagon and promoted it as well. This has led to people talking about it at the water cooler, at Starbucks and everywhere else,” said Lorenz, “that’s the power of PR.”

Check out the list here…

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Tuparev Technologies today is pleased to introduce Plants 1.0 for the iPhone and iPod touch. The Plants application consists of a photo reference guide to plants, and a plant maintenance scheduler. Using its simple, stylish interface, the user can easily provide all her plants at multiple locations with individualized care. Watering, re-potting and fertilizing are now done efficiently, correctly and on time.

The opening screen is a 3D bulletin board entitled “Tasks”. The “Tasks” screen displays icons for watering, re-potting and fertilizing. A number appears on each icon indicating the number of plants requiring that type of care each day. Selecting the appropriate icon brings up the corresponding schedule. Plants are listed by location, and each has its name, photo and date of next scheduled action.

Cards on the bottom of the board enable navigation to “My Plants” or “Green Spots”. Selecting “My Plants” brings up another bulletin board where plants from all locations are listed by name, by location, by action, or by the date of the next task. Selecting a plant opens the reference library where complete information is given regarding the plant’s maintenance requirements, species, etc.

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Tally-O brings a world of adventure to the iPhone. The Tally-O 1.1 update, just released, adds an exciting set of new features and refinements to the app, making it a must-have for travelers, scavenger hunters and geocaching fans, and anyone that enjoys exploring unique places in the world.

Tally-O searches for nearby destinations from the app’s 1,000+ unique, personalized travel guides and scavenger hunts. Players win points for visiting and interacting with destinations, and for creating their own adventures. Tally-O is the only app on the App Store that allows players to publish adventures to Facebook for their friends.

The app is an ideal travel guide, far superior to a typical guidebook. Recommendations are unique, reflecting the personalities of Tally-O players and their friends. In addition to travel guides, the app is perfect for interactive adventures like scavenger hunts, pub crawls, adventure racing, geocaching, and family outings.

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wuonm just released DisCover 1.0, their one tap music player for iPhone, iPod and iPad devices. DisCover allows anyone to add icons onto the home screen using artwork from their music library. The album can be played by simply tapping the created icon on their springboard.

Feature highlights include:
* Unlimited number of icons
* Play the album with just one tap
* Integrated with the iPod app
* Music keeps playing even when you exit the application

DisCover automatically searches for all the music on the device. Users scroll to their favorite artist and select the album they want to add as icon. Following onscreen instructions the user will be able to create the artwork icon in seconds. Perfect for always having users favorite albums on hand.

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Selznick Scientific Software, LLC today is pleased to announce the release of PasswordWallet 4.5, a major update to their best-selling Macintosh and iPhone password management solution. The app now allows the user to automatically sync all passwords between their Mac, iPhone and MobileMe accounts, as well as their Windows (now in public beta), Android, Windows Mobile and Palm Pre devices.

Version 4.5 for the iPhone brings encrypted exports and the industry’s first Backup and Restore functionality that requires no special software, not even iTunes. Simple and secure, PasswordWallet encrypts and data information all in one convenient location: passwords, usernames, PIN numbers, combinations, personal notes and more.

PasswordWallet makes it easy for users to lock and unlock all of their passwords with a single master password. They can even save web addresses, and PasswordWallet will launch the default browser automatically. The application’s auto-typing feature fills in the required user name and password, allowing users to quickly login to any previously visited website. Auto-typing is system-wide, so it works anywhere: web forms, web pages and software registration screens. Usernames or passwords which are copied to the clipboard are cleared automatically after they are pasted.

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Facetwin is a memory match game that pulls its pictures from your friend’s Facebook pics. The photos are always changing and usually quite interesting because of this.

The first round of Facetwin is easy. Just three pictures to match up. Every time you finish a level successfully, more images are added to the mix. If you don’t like the images you are given just give your iPhone or iPod Touch a shake to get a whole new set. The variety of pictures are limited in the free version, but the full version offers an infinite amount of photographs.

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BlackBerry is still the most popular smartphone brand in terms of market share, Crowd Science’s study shows, but many Research In Motion devices users would be more than happy to move to a different smartphone platform if given the chance.

The study also found that the majority of smartphone users claim to use their devices for both business and personal purposes. BlackBerry users were the most likely (7 percent) to use their smartphone for business purposes only.

Unlike BlackBerry users, though, Android and iPhone users are less willing to move to a different mobile phone platform. The study shows that nine out of ten of those questioned would re-purchase their own brand.

“Blackberry as a brand just isn’t garnering the loyalty seen with other mobile operating systems,” said Crowd Science CEO John Martin. He explains that not only the “allure of the iPhone”, but also Google Android’s rise in popularity, are creating a dent in BlackBerry’s brand following.

Read More…

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Most iPhone magic apps use unsatisfying virtual playing cards, but Renditions Design’s “Magic Card” uses a real deck of cards and the iPhone’s camera to create the convincing illusion that Apple’s amazing device came with the power to see through cards. Although popular with professional magicians, the clever secret is actually easy enough for anyone to do on their first try. This week Magic Card was completely re-written to incorporate the latest iPhone OS improvements, and the price was lowered to $2.99 for a short time.

Company founder Dylan Malone, who has studied magic since childhood, saw the iPhone as the perfect magic gadget from the instant it was unveiled. Now Apple seems to have caught on. “Apple markets their newest iPhone OS device as, ‘a magical and revolutionary product,’ and I couldn’t agree more,” said Malone with a smile. “But they did need a few good magic apps to make these products as magical as the tagline.”

What the trick looks like: A spectator chooses a card and places it face down on the table. They pick the iPhone up, wake it from sleep, and launch the camera app. Then the performer, explaining that the iPhone seems to be able to do almost anything, snaps a picture of the back of the card and shows it around. Finally, they start to slowly shake the phone until suddenly the spectator realizes that their card is now face up in the photo, revealing their choice!

Check it out on iTunes

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Capsulated Software Ltd., today announces the availability of Cue.Play.DJ. 1.0, the most advanced digital DJing solution ever created for the iPhone OS platform. CUE.PLAY.DJ has the needs of existing DJs in mind, offering a familiar interface and feature-set comparable to existing desktop digital DJ solutions costing hundreds of dollars, while sporting a $9.99 price point that lowers the barrier of entry to anyone seeking to become a real DJ. Created with feedback from superstar DJ/Producer Ferry Corsten, April will see Capsulated and Ferry launch a worldwide promotional campaign centered around his weekly radio show, Corsten’s Countdown, and the newly launched podcast of this show.

Version 1.0 of Cue.Play.DJ. also ships with CUE.PLAY.SETLIST., a desktop (Mac OS X/Windows) companion application that allows users to load their own tracks into the mobile application. CUE.PLAY.SETLIST also becomes a conduit that allows Cue.Play.DJ. to stream its master output channel to the desktop, allowing DJs to cue and play on their phones while the final mixed performance is sent through speakers attached to the desktop. CUE.PLAY.SETLIST also allows DJs to record their sets for future playback as an uninterrupted mix.

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The Solar Surge is a slip on case that is a bit reminiscent of the Mophie Juice Pack with an open top. The Surge has a solar panel on the back and an internal lithium ion battery that provides extra run time for your iPhonw.

The Solar Surge can also be plugged into a USB port to charge when you aren’t out in the sun. The iPhone version has a 1320mAH internal battery and the iPod touch version is 1500mAh. Both versions use smart changing to stop drawing power when the battery is full. 3G talk time on the iPhone using the thing is up to four hours longer than without it. The iPhone version is $79.95 and the iPod touch version is $69.95.

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